Type is Thought Concretized

Type is spoken thought frozen on the page (or on screen). Creating typography that “speaks” to readers requires a shift from prettifying the page to revealing the content’s message.


  • Use typographic tone of voice to pull readers into the story
  • Hierarchy guides, attracts and clarifies the content
  • Aligning elements connects and unifies them

This is the PDF of a presentation I have given on both the East and West coasts.