Type is spoken thought frozen on the page (or on screen). Creating typography that “speaks” to readers requires a shift from prettifying the page to revealing the content’s message.
- Use typographic tone of voice to pull readers into the story
- Hierarchy guides, attracts and clarifies the content
- Aligning elements connects and unifies them
This is the PDF of a presentation I have given on both the East and West coasts.
Alexander W White 