How Editors and Designers Fail to Meet Readers’ Needs

Failure to meet readers’ needs is caused by lack of story telling, impenetrable design, and information that hasn’t been shown to be useful to the reader.


  • What are readers’ needs?
  • How to indentify readers’ needs
  • Uncover and reveal the story from raw materials
  • How have reading habits changed with the Web?
  • Competing with the Web
  • Tips and tricks to catching and keeping a reader’s attention

This is the 2-page PDF of a presentation I have given on both the East and West coasts.