Failure to meet readers’ needs is caused by lack of story telling, impenetrable design, and information that hasn’t been shown to be useful to the reader.
- What are readers’ needs?
- How to indentify readers’ needs
- Uncover and reveal the story from raw materials
- How have reading habits changed with the Web?
- Competing with the Web
- Tips and tricks to catching and keeping a reader’s attention
This is the 2-page PDF of a presentation I have given on both the East and West coasts.