Four Steps to Making Better Type

Typography is largely common sense and logic. Here are four things to keep in mind.


  • Keep typography simple
  • Infuse your typography with one distinctive attribute
  • Don’t decorate with type
  • Make type contrasts big.

This is the PDF of a demi-presentation I have given. Examples on screen add to this, of course, but looking at your own samples will be more beneficial as you think about each of the four points.