Typography is largely common sense and logic. Here are four things to keep in mind.
- Keep typography simple
- Infuse your typography with one distinctive attribute
- Don’t decorate with type
- Make type contrasts big.
This is the PDF of a demi-presentation I have given. Examples on screen add to this, of course, but looking at your own samples will be more beneficial as you think about each of the four points.
Alexander W White 